Considering this was only constructed for the purposes of a Mountain Dew advert and a competition, this skate park has had a lot of time and money invested in it. What interested me about it was the combination of technology within a street sport to record a score which is based on physical movements. It's pretty gimmicky though and I don't think it could easily be transferred to a external skate park due to maintenance issues. What I would like to take from it, however, is how the sensors have been used to measure movement and then to try and consider this within a more subtle context.
MOUNTAIN DEW SKATE PINBALL from Jae Morrison on Vimeo.
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